Success of email marketing campaigns

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Reference no: EM132212494

Success of Email Marketing Campaigns

According to Costa (2010), how can a segmented customer databases lead to better success with an email marketing campaign? How can understanding customer demographics and behaviors lead to customize email communications with customers? How has social media demanded email marketing campaigns to be better? How is email deliverability determined?

Your initial post should be a minimum of 250-300 words and utilize the article cited in APA format.

Reference no: EM132212494

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