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Success of acquiring new users through the free trial

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Reference no: EM132570822

Let's say at Spotify we offer a subscription where customers can enroll for a 30 day free trial. After 30 days, customers will be automatically charged based on the package selected.

Let's say we want to measure the success of acquiring new users through the free trial.

How can we measure acquisition success and what metrics can we use to measure the success of the free trial?

Reference no: EM132570822

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