Substitute product can reduce inter-product cannibalization

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Reference no: EM13699509

A firm that acquires a substitute product can reduce inter-product cannibalization by

a. Doing nothing.

b. Repositioning its product or the substitute so that they do not directly compete with each other.

c. Pricing each product at the same level.

d. Raising prices on the low-margin products.

Reference no: EM13699509

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