Reference no: EM133183808

Your Aunt Carole has come to you and your classmates for help with her new product. After years of frustration, aggravation, bites, and scratches from her beloved but bad-tempered long-haired cats when attempting to groom them, Aunt Carole has developed a new product- the "Happy Pet" mat remover. The "Happy Pet" electronically stimulates individual hairs to separate with no pulling or tugging on sensitive skin. Even the worst mat comes out easily. It is no more than two ounces, small enough to fit the owner's palm, and made of soft rubber. It would come with an automatic recharger similar to that of a cell phone.

You have done some research and found that according to the U.S. Pet Ownership & Demographics Source book (2012), Americans own approximately 75 million cats. Even if only 20 percent of them have long hair, that is a substantial market for a small business.

Decide what advice you would give Aunt Carole to help her succeed. You might start by considering the market viability of the idea. How do you find out if people will actually pay for something like this? Who is most likely to buy it?