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Substantial investment in offering prizes to developers

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In August 2010, Samsung announced a "Free the TV" apps contest, where it offered prizes between $1,000 and $200,000 each, plus a 3DTV, Blu-ray player and starter kit for each of the 14 winners in the contest. The goal of the contest was to attract independent developers to submit apps for Samsung's HDTV-based App Store. Even though Samsung is one of the leading manufacturers of HDTVs and makes a lot of money in selling this high growth item, why did it choose to make this substantial investment in offering prizes to developers? Draw on the concepts and frameworks presented so far in the course to inform your answer

Reference no: EM132595144

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