Reference no: EM132405015

Your firm is at a major turning point. You've just sold off a successful division, and you have a substantial amount of cash you can invest back into the firm. You've also decided additional growth for your personal care products will come from outside the country, not domestically. You've had some limited experience doing business internationally, and you're building the competencies you'll need. Your product is innovative though there are competitive products already in the market. It will appeal to a large market, and you and your senior management are willing to take risks to capture a significant market advantage.

Considering the above scenario, explain the factors that influence the three basic decisions that firms contemplating foreign expansion must make relative to whether or not to enter the foreign market:

1. Which markets to enter?

2. When to enter those markets?

3. On what scale?