Subsidiary of heineken international

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Reference no: EM132252138

The Lagunitas Brewing Company, founded in 1993 in Lagunitas, California, is a subsidiary of Heineken International. It is known for iconoclastic interpretations of traditional beer styles, and irreverent descriptive text and stories on its packaging. Lagunitas Brewing was the fifth top selling craft brewery in the US in 2013. In 2017, it became the third-best-selling craft beer in the US.

Using information that you can find online ( you are free to use google or other search engines) what are the Marketing Objectives of Lagunitas Brewing company ? (The Marketing objectives serve as the planned targets against which marketing activities are measured in program implementation and evaluation)

Reference no: EM132252138

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Subsidiary of heineken international : The Lagunitas Brewing Company, founded in 1993 in Lagunitas, California, is a subsidiary of Heineken International.

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