Subsidiary brands and foreign corporate partner brands

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Budweiser, Miller and Coors, together with their subsidiary brands and foreign corporate partner brands produce 80% of all beer consumed in the US. Each spends well over $600 million a year on television advertising campaigns, promoting their beer brands. Do you think these firms would welcome congressional legislation which restricted the amount that any one firm could spend on advertising to $10 million yearly, and thereby allowed them all to reduce their costs dramatically without fear of losing ground to each other? Explain your answer.

Reference no: EM13898525

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