Reference no: EM133141710 , Length: 10 pages

ACCG3001 Organisational Planning and Control - Macquarie University

Business: "FOLEO SCREENS".

Group Research Report

Students will be allocated to groups in Week 5 tutorial. Each group will be required to submit a comprehensive business proposal to support Foleo Group's strategy for expansion. To complete this task, students are expected to conduct their own research into the Case Study chapters, the real-world's relevant industry and the academic literature to produce a viable proposal.

Proposals are expected to be presented as a formal report to the Board of Directors, and as such, should comply with the following structure:
i. Title Page
ii. Executive Summary
iii. Table of Contents
iv. Introduction
v. Body
vi. Conclusion and Recommendation
vii. Appendices
viii. List of References
Proposals must be:
• no more than ten (10) pages in length, excluding title page, executive summary, table of contents, and list of references
• presented in Times New Roman font size 12
• presented with 2.5 cm margins and 1.5 line spacing
• comprehensive and to the point - excessive verbosity, lack of precision or poor writing skill will affect the grade
• referenced in accordance with the Harvard Referencing System

Assume your group has been engaged by Foleo Group Limited as a team of consultants. At your initial meeting with the Board, your team has been asked to propose an initiative that will expand the current operations of the Foleo organisation as a whole, by recommending a new business to add to the current group of businesses. This project will require extensive research into the industry in which the proposed new business will operate, in addition to Foleo Group's current market.
The long-term objectives of the Foleo Group of businesses revolve around growth, stakeholders and technology and can be summed up in the following 4 dot points:
o We aim to grow each business by at least 8 per cent per annum over the next decade.
o We aim to put our customers' needs first - to do that we will foster good relationships with them, our suppliers and our employees.
o We aim to use and provide the most up-to-date technology available to ensure our customers receive the best product possible at the lowest price.
o We aim to provide a working environment for our employees that encourages and facilitates a happy and motivated team.

The Board of Foleo Group Limited have provided the following parameters for your research and proposal: Strategy for Growth: related diversification

Scope of Proposal:
The business proposal must contain the following elements:
• Proposed initiative: A detailed explanation of the proposed initiative (e.g., what the new business is, how it works, what the target market is, how it is consistent with the prescribed Strategy for Growth...). The new business must not negatively impact any existing Foleo businesses.
• SWOT analysis: An analysis of the environment of Foleo Group Limited using SWOT analysis. The analysis must be supported by reasonable evidence from the case facts, and further research into the real-world external environment of Foleo Group.
• Strategic alignment: An explanation of the strategic alignment of the proposed initiative. This section should include:
i. an identification of the long-term objectives of Foleo Group and how the proposed initiative will align with these, and
ii. an identification and explanation of the proposed generic competitive strategy of the new business.
• Evidence of viability: Reliable and relevant evidence that the proposed initiative will be viable for Foleo Group. This section should include:
i. an explained example of a relevant real-life company that has successfully introduced a similar growth initiative as that being proposed, and
ii. reference to at least one academic journal that supports the initiative being proposed.
• Impact on stakeholders: An analysis of the likely impact of the proposed initiative on the below stakeholders:
1. Customers
2. Suppliers
3. Competitors
4. Employees
5. Shareholders

Presentation

You need to prepare the PowerPoint slides which contain the information that you present. The recorded video presentation must range between a minimum of 2 minutes and a maximum of 4 minutes, and must capture both yourself speaking and the presentation slides. While there is no mark allocated to time limit adherence, there might be a penalty of 10% of your mark if your individual presentation is too short (less than 2 minutes) or too long (more than 4 minutes). If there are only 3 members in your group, you may present up to 5 minutes per person.

Students must demonstrate that they are able to communicate professionally, competently, clearly and effectively (see marking guide on the next page). Reading from notes is not presenting. Please also remember that you are part of the team of consultants presenting your findings to the Board of Directors of Foleo Group Limited, therefore the language used must be appropriate and professional.

Your presentation is a vital component of your overall Research Report mark and therefore requires substantial preparation beyond the written report. You should approach the video presentation as you would a ‘live' presentation in class. Before recording, practice the presentation a few times to get confident with the content and reduce the potential for mistakes. This approach also reduces the requirement for editing the recording afterwards.

Attachment:- Group Research Report.rar