Study research questions and advertiser claims

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Reference no: EM132897763

The Advertising Claims Exercise we completed early in the course used an advertisement for a bracelet that the company claimed caused various health benefits. A researcher is skeptical of those claims yet has an open mind. She wants to design a fair test of the claims made. She is working to correct the "balance test" shown in the advertisement. She plans to test a random sample of 400 people who will each complete the balance test twice - first, wearing a look-alike (placebo) bracelet that has NOT been programmed with the real product's natural frequencies; second, wearing the authentic bracelet (i.e., the advertised product with it's alleged natural frequencies). An independent tester has been trained to administer the balance test consistently and is blind to the study's research questions and the advertiser's claims. Which of the following problems has the researcher NOT corrected?

Select one:

a. Small sample size
b. Experimenter effect
c. No problems remain. The researcher has corrected all of the major problems we (collectively) identified
d. Order effect
e. This study still relies too heavily on testimonials

Reference no: EM132897763

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