Reference no: EM131036111 , Length: word count:4500

STUDY ON SALES CHANNEL OF TOTAL S.A IN SUB-SAHARA AFRICA

CONTENTS

1. INTRODUCTION

1.1 Background.
1.2 Topic selection and problem statement.
1.3 Methodology.
1.4 Research objective.
1.5 Purpose of the study.
1.6 Significance of the study.

2. LITERATURE REVIEW.

2.1 Marketing management.
2.2 Sales channel.
2.3 International channels.

3. THE PROBLEMS OF THE SALES CHANNELS OF TOTAL S.A. IN SUB-SAHARA AFRICA.

3.1 The integration of Africa into the world economy.
3.2 The environment problem.
3.3 Economic politics problem.
3.4 Trade rule problem.

4. REASONS OF THE SALES CHANNELS MANAGEMENT POLICIES OF TOTAL S.A IN SUB-SAHARA AFRICA.

4.1 Lack of sales channel planning.
4.2 Inadequacy of organization planning.
4.3 Misunderstanding of the organization rules.
4.4 Incompetence of the profession.

5. SOLUTIONS OF THE SALES CHANNELS OF TOTAL S.A. MANAGEMENT POLICIES.

5.1 Competitive strategies.
5.2 Relations in value chains.
5.3 Marketing chain.
5.4 Strategy reward policy.
5.5 Production.
5.6 Future.

CONCLUTION.