Study on demographic characteristics and factors influencing

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Reference no: EM132258740

Ahmad, S. N. B. B. (2010). Organic food: A study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia. International journal of business and management, 5(2), 105.

Quah, S. H., & Tan, A. K. (2009). Consumer purchase decisions of organic food products: An ethnic analysis. Journal of International Consumer Marketing, 22(1), 47-58.

Shaharudin, M. R., Pani, J. J., Mansor, S. W., & Elias, S. J. (2010). Factors Affecting Purchase Intention of Organic Food in Malaysia's Kedah State/FACTEURS INFLUANT SUR L'INTENTION D'ACHAT D'ALIMENTS BIOLOGIQUES DANS LA RÉGION DE KEDAH EN MALAISIE. Cross-Cultural Communication, 6(2), 105.

Wee, C. S., Ariff, M. S. B. M., Zakuan, N., Tajudin, M. N. M., Ismail, K., &Ishak, N. (2014). Consumers perception, purchase intention and actual purchase behavior of organic food products. Review of Integrative Business and Economics Research, 3(2), 378.

Prepare a consumer report using the 4 articles above as main references. You may also want to do additional academic reading that is relevant to answer this assignment question.

Summary of consumers’ perception towards organic food products in 1500 words.

Reference no: EM132258740

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