Study of environmental claims in north american markets

Reference no: EM13800897

After reading "The Six Sins of Greenwashing": A Study of Environmental Claims in North American Markets, discuss the tension between business's interests in maximizing profits and the public's interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of "greenwashing"? If you were a marketing executive, would you have a policy against "greenwashing"? Why or why not?

Reference no: EM13800897

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