Study of elaboration likelihood mode

Reference no: EM13185503

Given your study of Elaboration Likelihood Mode (ELM), I was wondering what form of persuasion (heuristic, systemic, peripheral) do you tend to find that influences you the most to purchase a product, service or idea? Does cost play a role too? Can you give a personal example that illustrates how each form of persuasion has played a role or influence in your own life? There are also 5 different theories that attempt to understand or explain how people make decisions or are influenced. They are listed below:

1. Cognitive Dissonance Theory

2. Social Influence

3. Social Judgment Theory

4. Elaboration Likelihood Model

5. Theory of Reasoned Action.

Reference no: EM13185503

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