Study just prior to largest pet food recall in our history

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1. Assume you are Menu Foods and you planned a major research study just prior to the largest pet food recall in our history. You plan to proceed with the study and feel you must add one or more questions to measure the consumer's confidence that your firm will be able to recover. Draft a scale for each of the following types that will measure that confidence. a) Constant-sum scale b) Liker-type summated scale c) Semantic Differential scale d) Stapel scale e) Forced ranking scale

2. A used car dealer offers to sell you a rare 1938 Bugatti for $7.5 million if you bring cash the next day. You arri ve, suitcase stuffed with cash — just in time to see a stampeding herd of escaped circus elephants crush the Bugatti. Has a contract been formed? Explain why or why not.

Reference no: EM132306104

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