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Study impact of social media on consumer buying behavior

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Reference no: EM133216450

Topic: THE STUDY ON IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR TOWARDS (MAMA EARTH) IN MUMBAI REGION

Conduct a research  based on the aim of this study which are as follows:

  • To study impact of social media on consumer buying behavior of Mama Earth, are they impacted through social media influence from the brand
  • To find out most preferred social platform that creates a purchase intent amongst users to purchase Mama Earth products
  • To study consumer preference towards buying green products (online)
  • To understand impact of demographic variable on consumer buying products through social media platform

 

Reference no: EM133216450

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