Study consumer behavior, Why, in marketing, do we study

Study consumer behavior

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Reference no: EM132275075

Why, in marketing, do we study consumer behavior? Discuss five reasons, and use an example to help you explain each of your five points.

Helps in designing a better product or service that fully satisfies consumers needs and demands

Helps to decide how and where to make available these products and services for easy access to consumers

Helps in the pricing of the products and services

Helps in effective branding and promotion

Helps in determining the Who? What? Where? When? Why? and How? factors that influence the buying decision of the consumers.

Reference no: EM132275075

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