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This is for an individual case on the following case study; "Ford and the World Automobile Industry in 2012". Instructions are below: Case in the back of the book • Grant, R. M. (2013), Contemporary Strategy Analysis, 8th Edition, Wiley. (Text And Cases Edition)Case Analysis: Students will take on the role of a consultant hired by senior management to assist in the development of a strategic plan. The student will identify a critical issue that the corporation faces today and will offer several alternative courses of action that the company may take to resolve the issue, ultimately recommending the best courses of action.A suggested format for the case analysis would be:1. Introduction and/or background: Brief history of the company to include points of interest important to the case.2. Issue: The main issue and/or dilemma that the company is presented with along with underlying issues3. Alternatives: Courses of action available to the company along with a pro/con for each alternative.4. Recommendations: Outline the alternatives that will best resolve the issue at hand.5. Implementation: A time frame for implementation of the recommended alternative.6. Follow-up: A process of evaluation after the improvements are implemented. Individual Paper/Presentation:
Students are expected to read all cases and have a case analysis prepared for class discussion. Further, students are required to present one of their case analyses to the class for discussion and to prepare a short paper for the case (5 pages to 10 pages; APA 6 format). Please follow instructions closely as this is a Master's level course. The more strategic processing and planning techniques, the better (i.e. BCG Matrix, etc).
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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