Students will develop marketing plan for small business

Assignment Help Business Management

Reference no: EM132411221

Students will be assigned to small groups. Group discussion areas will be provided to facilitate interaction among group members. Along with their group, students will develop a marketing plan for a small business (either real or fictional). Each group will submit a brief introduction (1-2 pages) for their chosen business for instructor approval. The final marketing plan, and should include the following sections:

1. Cover Page

2. Executive Summary

3. Target Customers

4. Unique Selling Proposition

5. Pricing and Positioning Strategy

6. Distribution Strategy

7. Promotions Strategy

8. Contingency Plans

The expected length for this assignment is 12-15 pages. APA methodology applies to this assignment.

Reference no: EM132411221

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