Students are required to critique two peer drafts

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Reference no: EM132211288

Students are required to critique two peer drafts, providing substantive feedback and discussion. As a Reviewer: 1. Take the time to read the drafts thoroughly. Refer to the Final Project Document as you review your peers’ work. You might want to read through each component in its entirety and then jot down your first impressions. Then, you will want to read it a second (and even a third) time to develop your critique. 2. You are critiquing the work, not the person. Your goal is to help the author achieve his or her goal. The critique should start with the strengths of the work. What works and why? Identify at leasttwo places in which the writer does something successfully, and provide concrete examples. 3. Next, suggest any areas for revision. Keep the tone positive and provide concrete suggestionsforrevision. 4. The final commentshould be an overall summary of the piece and your impressions, focusing on thepositive. The company that is in this case study is Caesars Casinos. The company goal was to optimize the customers' experience and customer service at their casinos. They knew that it was a major competition and needed to more aggressive corporate goal to be the best going forward. To sum it all up, Caesars Casinos knew they had to change their customer service rating from a B to A. Brad Hirsch knew that the Tunica location needed improvement. He knew he has to go with the lean process to make the necessary changes the company required. The decline in revenue in specific regions and reduced, customers spending due to the recession in 2008, and increased competition Caesars Casinos had problems that needed significant attention. The company knew that competition was increasing, Metropolis Casinos was relocated and had some renovations, and non-gaming entertainment are necessary to improve. Corporate knew they had to embrace change in their customer service performance to be successful. Caesars Casino stakeholders are the employees. Mr. Hirsch wanted to enhance the customer experience, and he knew that he had to work with the employees first to meet his goal. The company implements organization-wide process improvement initiatives based on Lean principles and involvement with Kaizen. The advantages of using the implement organization extensive process were that Hirsch had committed to the process and trusted it. The company has some lean experience, and they were also eliminating inefficiencies and waste. The employees knew the process, and the knowledge from experts can see the bigger picture in the future. Swot analysis Strengths: The company knew to improve they had to to make the customer experience better. Weakness; Hirsch knew by trying to improve the score from a B to an A with their employees could hurt them. Opportunities: Hirsch knew with the competition coming up and the recession of 2008 that the company had a significant chance to make improvements and increase their revenue flow. Threats: Increase in customer expectation in non-gaming operations can impact some existing gambling operation.

Reference no: EM132211288

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