Structured interviews and focus groups for your study

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Reference no: EM133295536

Case Study: CommuniQ South Africa is a network services provider in South Africa with a presence in all 9 provinces. The company has 3 branches with 2500 employees in every province where 50% work from home and the other 50% are situated on site.

The management of CommuniQ South Africa contacted your team to help determine the employees' experiences of communication between them and management.

Question: Discuss and compare the strengths, weaknesses and appropriateness of individual semi- structured interviews and focus groups for your study. After you compared the strengths, weaknesses and appropriateness of individual semi- structured interviews and focus groups, please indicate which one of the two research methods you will choose for this particular case study and motivate your choice based on the information you provided when discussing and comparing the two interviews.

Reference no: EM133295536

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