Reference no: EM133506343

Scenario: Peter is considering operating a local business in the textile, clothing and footwear sector. Peter has completed research into the operations of similar businesses both locally and regionally and intends to market and sell his products both at the local and regional level at the same time. Peter understands that to shape the business's overall strategy there are various strategic drivers both internally and externally which must be considered and wants expert advice on these drivers relevant to his business. He is also struggling with deciding on the best structure for the organization, as well as the most effective ways of marketing his products to ensure that they are more attractive to buyers than the current options. Peter is considering a strategic alliance but is not sure if to form links among non-competitive firms or associate with firms in an un-related activity. He is also aware that even other types strategic alliances exist but does not have a good grasp on this area to make an informed choice. Peter is aware of internal and external tools which businesses use to understand the operating environment but is unsure which ones are feasible for his business or will provide the most relevant information. Peter wants to go global in the future. He was listening to a radio program and they mentioned that there are drivers that shape strategies when persons are considering going global but he is not familiar with what these are. Whilst Peter has a lot of ideas, he recognizes the need for help to ensure his success.

Further the case above, as a Strategic Management Consultant, please answer the following questions:

1. Identify and discuss the one type of strategy, from this list (Intended Strategy, Realised, Emergent Strategy, Non-realised strategy, Deliberate Strategy) that Peter needs to adopt. Information from the scenario must be included to support the discussion.

2. Clearly identify and discuss three (3) internal and three (3) external drivers, which Peter needs to consider as part of his strategic planning exercise relative to the case presented. Information from the scenario must be included to support the discussion.

3. Discuss three (3) structures. Recommend with justification to Peter an appropriate structure from the structure types discussed for his business, clearly indicating two (2) benefits and two (2) limitations of the chosen structure.

i) What will this structure look like?

ii) Show graphically (configure the departments etc., based on the nature of the business in the scenario). For each limitation discussed suggest one (1) way to mitigate each limitation stated. Information from the scenario must be included to support the discussion.