Structure of the project report

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Reference no: EM131207266

Strategy Management course-

Structure of the project report (for any international company)

1- Introduction of the company and mission, vision and corporate objectives (1 page)

2- SWOT Analysis: (strengths, weaknesses, opportunities, threats) (2pages)

3- Business strategy: competitive (who are close and distant competitors? With whom? Why?) (1page)

4- Corporate strategies (especially growth) (1-2 page)

5- Functional strategies (Marketing, Finance strategy, HR strategy, Operations/Supply chain strategy, Information strategy) (2 pages)

6- Evaluation & control (performance measures, types of control, how to enhance control) (2 pages)

7- Summery/Conclusion (1 page).

Reference no: EM131207266

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