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QUESTIONS FOR HYUNDAI INDIA CASE STUDY
Case Study - Hyundai India: An able Challenger to Maruti Suzuki?
All questions to be answered with data available at the time of the case, not the present day
1: What was the structure of the Indian passenger automobile market at the time of the case?
2: What domestic passenger auto brands were there? Please refer to the 2 domestic brands that have the largest market shares to illustrate your answer. What advantages did they have over foreign brands who do not manufacture in India? What weaknesses did they have in relation to these foreign brands?
3: Building on your reply to the previous question, to what extent are the major Indian domestic car brands vulnerable to global auto producers? Which global car manufacturer is the biggest threat, in your opinion? Why? Please can you base your answer on your assessments of their a) competitive and strategic position and b) financial performance and position.
4: Compare and contrast the management cultures of Hyundai and one of its non Korean or Japanese competitors in the Indian passenger auto market. What implications do your findings have in relation to each company's potential to compete in the Indian market into the future?
Identify the specific accounting issue that you believe needs to be initially addressed for JE's consideration of goodwill with regards to both Dynamic and ZD.
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explain how cognitive dissonance and other biases may have led you, the owner, and other managerial staff to overlook or fail to take seriously the signs that the company was struggling.
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How would you evaluate the organization on the concept of "repeatable work? What recommendations would you have to standardize the manufacturing process
Discuss the legal and social framework? What implications/remedies are available - Compare India's legal issues and responses to what would be the case in Australia including the legal issues associated if it was in Australia.
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