Reference no: EM132279572

1. Zara has a strong sustainable competitive advantage on the global market because it has a strong:

Category dominance

Culture

Distribution system

Expansion plan

Fashion reputation

2. Datum refers to

multiple observations.

the consistency of a measure.

the degree to which a measure captures what it is intended to measure.

a single observation.

3. What are some of the challenges being faced by malls?

Malls are challenged as competition from other retail locations (like power and lifestyle centers, etc.).

Shoppers are looking for "value" alternatives to stores found in malls.

The apparel business continues to be weak causing some specialty stores to close.

Many malls are old an unappealing to shoppers.

All of the above.

4. Unlike catalogs, the electronic channel can:

accept cash payments

easily provide information in a side-by-side comparison format

provide immediate gratification with purchases

provide a portable, more accessible way of shopping

5. Schnuck's Grocery Store is located in St. Louis, Missouri. Its owner has taken a map, and drawn polygons around the store's location. Those people who fall within a 50-mile radius of the store but outside its secondary zone are in what's referred to as the store's:

Geographic market

Market trade area

Delineated market

Tertiary trade area

Inclusive trade area

6. Which of the following is the biggest threat to C-stores?

Increasing prices on C-foods

Discount stores that offer quick access to convenience foods

Vending machines

Expanding services at supermarkets

Off-price retailers

7. Natalia administered a test to a job candidate three different times. She is looking at the scores and sees that they are 85, 87 and 85 out of 100. She notes that the scores are fairly consistent. In other words, the test is

valid.

reliable.

strong.

relevant.