Strong brand names and highly reliable manufacturing process

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Why did Wang Chuanfu choose to enter a market (rechargeable batteries) that was already dominated by Japanese producers with strong brand names and highly reliable manufacturing processes? Evaluate this decision.
How would you characterize BYD's competitive strategy? What are the key success factors for execution of that strategy? Did BYD succeed in execution?
The production process for BYD's Japanese competitors relies on several robotic arms for each production line. Each arm costs RMB 800,000 (about US $100,000 in 2007). At BYD, the functions of the robotic arms were performed by workers. How many workers would a robotic arm need to replace for it to be worthwhile for BYD to purchase the arm?

Reference no: EM13228957

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Strong brand names and highly reliable manufacturing process : Why did Wang Chuanfu choose to enter a market (rechargeable batteries) that was already dominated by Japanese producers with strong brand names and highly reliable manufacturing processes?

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