Strengths and weaknesses of their e-commerce strategy

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1. Describe Macy's retail department and the controls that are in place.

2. Select a company with a significant e-commerce component. Analyze the strengths and weaknesses of their e-commerce strategy based upon the concepts and models forwarded in chapter 5 and any other strategic analysis tools gained in other courses that can enrich this analysis. Discuss such issues as the strategic choices they have made to achieve competitive advantage and their ability to actually realize this advantage as they have executed their strategy. Discuss whether you believe their chosen strategy is sustainable.

1000 words.

Reference no: EM132284569

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