Strengths and weaknesses of the rbs brand

Assignment Help HR Management

Reference no: EM13747817

1. Situational Overview: What are the strengths and weaknesses of the RBS brand?

2. Past Promotional Events: Analyze the effectiveness of past RBS consumer and trade promotions. How have the promotional strategies impacted sales volume? What kind of return on investment is the company getting for consumer promotions and trade promotions?

3. Push vs. Pull: Compare the relative merits of a push vs. a pull strategy for the marketing a low-involvement, low-price grocery item in a mature market setting.

4. Recommendation: What is your recommendation for how Regnante can achieve her 2008 target profit? What if any changes should be made to trade and consumer promotions to make them more effective?

5. Pro Forma Income Statement: Develop a pro forma income statement based on your recommendation. Address the long-term strategic implications for your decision.

Ensure the pro forma income statement is complete and correct. Ensure you clearly identify the relevant long-term implications of your decision.

Reference no: EM13747817

Questions Cloud

Compute the fixed and variable costs of the event : Cleveland Recreation Center is planning its annual fundraiser. The event committee has developed the following budget for the event. Compute the fixed and variable costs of the event. Prepare the cost function.

Prepare appropriate journal entries to record transactions : Prepare the appropriate journal entries to record the transactions for the year, 20X1, including any year-end adjustments. Show calculations, rounded to the nearest dollar.

Robust information management system strategy : 1. Evaluate the importance of a company having a robust information management system strategy. Recommend two (2) actions that a company may take in order to protect its information assets from potential disruption and loss.

Compare the guidelines for preparing flowcharts-bpds : Compare the guidelines for preparing flowcharts, BPDs, and DFDs. What general design principles and limitations are common to all three documentation techniques?

Strengths and weaknesses of the rbs brand : 1. Situational Overview: What are the strengths and weaknesses of the RBS brand? 2. Past Promotional Events: Analyze the effectiveness of past RBS consumer and trade promotions. How have the promotional strategies impacted sales volume? What kind ..

Amortization expense directly with credit to patent account : A patent was acquired by Grotius Corporation on January 1, 1999, at a cost of $72,000. The useful life of the patent was estimated to be 10 years. At the beginning of 2003, Grotius spent $9,000 in successfully prosecuting an attempted infringement of..

Generate a market evaluation for an asian : For a product category of your choice, search in news media and on-line data sources to generate a market evaluation for an Asian or Latin American country (your choice again), in the new global financial situation.

Realize the possible risks involved with different variables : Create an interactive spreadsheet that allows the viewer to change some of the critical numbers to realize the possible risks involved with different variables.

Prepare the journal entry for the first years depletion : Cicero Oil Company acquired the rights to explore for oil on a 2,000-acre plot of land in the Oklahoma Panhandle. The rights cost $80,000, and the exploration costs associated with the discovery of a major oil deposit amounted to $125,000. The compan..

User Account

All Pages