Strengths and weaknesses of personal selling

Assignment Help Management Information Sys

Reference no: EM1329770

Online professor's response to: Marketing management

Discuss the strengths and weaknesses of personal selling, and describe a situation in which a company could benefit from including personal selling strategies in its IMC plan. What is the relationship of the selling function to the other elements in the company's IMC plan?

Reference no: EM1329770

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