Strengths and weaknesses of company business models

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Reference no: EM133070956

M31217 Digital Strategy and Leadership - University of Portsmouth

Instruction: You are required to a write a report on AccorHotels' digital transformation initiative, based on the case study titled ‘AccorHotels' Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb'. You will find the case study (Please check another pdf file).

*You need to respond to the following questions in your analysis:
- Critically evaluate AccorHotels digital strategy. How effective do you think it is for competing against Airbnb?
- How different are AccorHotels and Airbnb's value propositions?
- What are the strengths and weaknesses of each company's business models?

Referencing Requirements:
You must reference all sources using the APA 7th Edition

Reference no: EM133070956

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