Strengths and opportunities in order to survive and thrive

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Reference no: EM132897775

Many UK based companies are very concerned about the effects of COVID-19 and Brexit on their business. Your line manager has asked you to show formal report critically evaluating the environmental factors that affect it for Lush Cosmetic. You should identify what impact COVID-19 and Brexit are having on the organisation.

You should apply PESTLE analysis to the company in order to identify and discuss the main macro- environmental factors that currently affect different aspects of the business such as sales, operations, recruitment, costs and finances. Be careful to distinguish accurately between what has already occurred and what could or seems likely to occur in the future.

Next you should apply a SWOT analysis to your chosen company in order to identify its key strengths and weaknesses in the macro-environment. To complement your SWOT diagram, explain in text the interrelationships between your SWOT factors and the PESTLE factors previously discussed.

Finally, you should turn the SWOT into a TOWS analysis which explains how the company could maximise its Strengths and Opportunities in order to survive and thrive.

Reference no: EM132897775

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