Reference no: EM133326336

Questions

1. Part of Netflix's success as leading streaming services worldwide is based on its investment in ____, a common strategy of media industries to access international markets by partnering with local media firms in other countries for the production of media projects.

a. Simultaneous releases

b. License agreements

c. Format sales and adaptations

d. Co-productions

2. TV adaptations like Ugly Betty and Queen of the Southare different from format sales like Who Wants to be a Millionaire? because adaptations:Select one:

a. use strategies such as dubbing and subbing but everything else remains the same.

b. produce derivative work localizing stories in different socio-cultural contexts.

c. reproduce an original copyrighted program with minor changes.

d. hire talent from different countries to appeal to as many markets as possible.

3. Whereas research on __________ audiences inform decisions on production of media products, data on __________ audiences influence decisions on distribution of media products.

a. typical // atypical

b. constructed // real

c. television // streaming

d. aggregated // disaggregated

4.  According to McChesney, what are the central questions examined by the political economy of communication (PEC) perspective in the analysis of media industries?

a. Explain media impacts on politics and the economy as a whole.

b. Understand how economic and political power interacts in shaping media industries.

c. Understand audiences' preferences and behavior.

d. Explain the psychological, cultural and social implications of media consumption.