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SITUATION
Linda McMahan was getting numerous compliments on a handbag she carried to events at The University of Texas. She had purchased the handbag. which carried the UT name, at a local store but felt the quality of the bag was poor. She and her sister-in-law. Sue Craft McMahan, decided to become partners and produce and sell high end handbags emblazoned with the college logo. The pair designed four different types of bags-a large totebag, a smaller bag, a crescent shaped hand. bag. and a "bolder" garneday bag-all marked with The University of Texas emblem. Early responses to the product line were overwhelming. They have now set their sights on other bigname schools.
1. What probiems, if any, do you see with the use of the university's brand?
2. What strategy should they pursue to obtain cooperation from the university?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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