Strategy to accelerate volume-driven top-line growth

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Reference no: EM132750011

GROUP B - Mondelez International

Owner of BelVita, Cadberry, Halls, Milka, Orea, Philadelphia Cream Cheese, Tang, Toblerone, and many, many others

Strategy to accelerate volume-driven top-line growth in both developed and emerging markets, and a more consumer-centric mindset is driving investments in advertising and promotion of global and local brands, as well as accelerated innovation and improved distribution capabilities, building a sustainable foundation for long-term growth and value creation for shareholders.

Key Strategic Initiatives

The company continues to make good progress against the strategies of accelerating consumer-centric growth, driving operational excellence and building a winning growth culture this quarter. Examples included:

Expansion of Channels and Key Markets: investing in fast-growing sales channels, including e-commerce, and winning in high-potential emerging markets

Investment in Global and Local Brands: continuing momentum on two of the company's largest brands, Oreo and Cadbury Dairy Milk

Partnerships and M&A: entering nutrition bars with Perfect Snacks acquisition

Continuous Cost Improvement

Speed, Agility and Simplicity: getting innovation to market faster like new Cadbury Go Nuttier in the U.K., leveraging agile methodology and a pilot launch

Sustainable Snacking: advancing in the company's sustainability journey this quarter with the publication of the company's Impact 2025 commitments, including its goals to source 100% of cocoa for its chocolate through Cocoa Life and achieve 100% packaging recyclability. In addition, the company reached an agreement with Enel Green Power to source solar power in support of its goal to cut CO2 emissions in manufacturing by 15% by 2020.

Reference no: EM132750011

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