Strategy portfolio matrix for category management

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Reference no: EM131226376

1. Refer to Exhibit 6.12 on p. 220 of the Monczka reading, Strategy Portfolio Matrix for Category Management. Imagine that you are a procurement category manager for an airline. Using this Strategy Portfolio Matrix, indicate which of the four segments in the Matrix that each of the following categories might be classified into; a. jet fuel b. baggage tags c. avionics equipment spare parts d. aircraft leasing partner

2. Again referring to Exhibit 6.12, explain how widening specifications can help to ensure continuity of supply.

Reference no: EM131226376

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