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Strategy of using a successful brand name

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Reference no: EM131369923

Brand_Line Extensions

Brand extension is a strategy of using a successful brand name to launch a new or modified product in a new product category.  Identify a recent brand extension that you have seen and discuss the (likely) effectiveness of that brand extension.  As a marketer, how could you maximize the odds of creating that effectiveness?

How does line extension differ?  Identify a recent line extension that you have seen and discuss the (likely) effectiveness of that line extension.  As a marketer, how could you maximize the odds of creating that effectiveness? (150 words and 1 reference)

Reference no: EM131369923

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