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Strategy of related or unrelated diversification

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Reference no: EM132173002

Please help me with this question.

The Marriott Corporation is in the following businesses, among others:

  • Hotels of different types
  • Long-stay residential hotels
  • Luxury resorts
  • Time-share properties
  • Airline catering
  • Institutional food services
  • Franchised operations
  • Credit card tie-ins
  • Travel operations

Given the above listing, would you say that Marriott's business lineup reflects a strategy of related or unrelated diversification? Explain your answer in terms of the extent to which the value chains of Marriott's different businesses seem to have competitively valuable cross-business relationships.

Reference no: EM132173002

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