Strategy of innovating in emerging markets

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Reference no: EM131039446

Reverse Innovation is the strategy of innovating in emerging (or developing) markets and then selling these innovations in developed markets. Companies are developing products in emerging countries like China and India for global distribution. Many of these products have been re-engineered and unnecessary functions stripped out of the product. How will reverse innovation impact the U.S. marketplace? What specific products and companies do you expect to see impacted by this trend?

Reference no: EM131039446

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