Strategy issues in international business

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Reference no: EM133145918 , Length: word count:750

HI5013 Managing Across Borders - Holmes Institute

Case Study Analysis Assignment

Identify the key problems and issues for the MNC.

Specify the main problem or the main challenge for the MNC.

Analysis of a Multi-National Corporation (MNC) Case Study

Students are required to research and analyse a case study of a multi- national corporation (MNC) of their choosing, based on their own research and interest in the weekly topics from the unit outline.

To adequately complete this assessment, students must follow the sequence of steps outlined below:
1. Identify the most important facts of the case study.
2. Identify the key problems and issues for the MNC.
3. Specify the main problem or the main challenge for the MNC.
4. Brainstorm and then state the alternative courses of action to show how the MNC can deal with the main problem or the main challenge.
5. Evaluate each course of action for the MNC in your group discussion.
6. Discuss and recommend the best course of action for the MNC.

Students are required to apply the theories and knowledge derived from the unit materials, demonstrate critical analysis and problem-solving skills, provide a considered and comprehensive evaluation of their selected case study. Students must use correct in-text citation adapted Harvard referencing conventions.

Learning outcome 1: An understanding of the impact of globalization on organisations and their management;
Learning outcome 2: An understanding of strategy issues in international business;
Learning outcome 3: An understanding of the skills required by managers to manage in a global context.
Learning outcome 4: An understanding of major exit and entry strategies in international business;
Learning outcome 5: An understanding of (PESTEL) political, economic, social, technological, environmental and legal forces that influence decision making in international business.

Purpose:

This group case study analysis is an opportunity for students to demonstrate their understanding of unit concepts, apply their knowledge of the theories and unit material learned and develop group- based problem solving skills and apply them to a contemporary multinational entity operating in different markets around the world.

The case study can be selected from those listed in the textbooks (Refer to page 4 below) as provided in the unit outline or from another source, provided that it is deemed an acceptable and credible academic source and is approved by your local campus lecturer.
The case study is to be based on a well-known multi-national corporation (MNC). Students must ensure that their case study has not been selected by another group. Analyse the selected and approved multi-national corporation's (MNC) case study in terms of the following key topics:

• Corporate decision making
• Strategy and Globalisation footprint i.e. which markets has the MNC penetrated.
• Organisational Issues
• Human Resources Management, including training and employment relations

In this report,
• Use sub-headings
• Use appropriate paragraphing
• Reference the sources used with correct in-text citation conventions / protocols.
• Provide a full list of references at the end using correct referencing conventions
• Check the safe-assign report and modify the submission if it is Medium or High risk.

Required Activities:
• Firstly, students should familiarise themselves with the unit content from weeks 6 -11.
• Students will need to work in co-operative groups and select a case study after careful consideration. (Refer to page 4 below)
• Students should supplement their knowledge with wide research of the MNC in the case study and consider referencing other academic sources, which will support their case study analysis.
• Finally, students will need to discuss the case study and collectively determine the key problems and issues, specify the main problem / challenge, determine alternative courses of action for the MNC, carefully evaluate each course of action and lastly, make a recommendation as to what the best course of action is for the MNC, based on your group discussion.
• Students should then prepare and complete a group report, which covers the key topics within the overall case study analysis.
• Students must follow the correct in-text citation conventions / protocols and end of report referencing conventions using the Harvard referencing style.

Reference no: EM133145918

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