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Strategy in the passenger motor vehicle industry

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Reference no: EM132922668

Because of the German government policy BMW considers an entry strategy to start a business in fuel cell electric car industry. You realised that both Hyundai and Toyota are major producers of fuel cell electric vehicle. For product positioning strategy, would you like to advice BMW to focus on small-to-medium sized strategy in the passenger motor vehicle industry? Justify your answer

Reference no: EM132922668

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