Strategy for sale of personal computers in 50 countries

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Strategy for sale of personal computers in 50 countries: Multicountry or global strategy

Assume you are in charge of developing the strategy for a multinational company selling personal computers in 50 different countries around the world. Do you employ a multicountry strategy or a global strategy? Why?

Discuss at least one other product where you would employ a multicountry strategy and one product where a global strategy should be employed.

Reference no: EM13360756

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