Strategy for increasing transaction prices marketing plan

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Strategy for Increasing Transaction Prices Marketing Plan for a bakery that specializes in global pastries and luxury cakes

While the primary goal when conversing with prospective customers is often to secure the sale, it is also important to pay attention to the transaction price. The transaction price or amount customers pay when they buy from the bakery, can dictate your success. For example, if the average customer transaction is $100 but the competitor's average customer transaction is $150, they will generate more revenues, and probably profits, per customer. As a result, they will be able to outspend the on advertising and continue to gain market share at the company expense. In this section of the plan, think about ways to increase the transaction prices such as by increasing prices, creating product or service bundles/packages, and so on.

Reference no: EM133378199

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