Strategy for handling this event

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Reference no: EM131780481

Johnson & Johnson Tylenol crisis situation that occurred in 1982

1. Describe the crisis that Johnson and Johnson encountered in 1982?

2. What was Johnson and Johnson’s strategy for handling this event?

3. In your opinion, what could Johnson and Johnson have done differently before, during or after the event?

4. What should other companies learn from this situation and how should it affect their strategies?

Reference no: EM131780481

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