Strategy for bmw to deal with exchange rate risk

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Read the case attached and discuss whether this is a good strategy for BMW to deal with exchange rate risk. What are the possible arguments in favor of and against the hedging strategy of BMW? If you are a manager or leader, what are alternative ways for BMW to hedge the exchange rate risk? Your answers are limited to no more than three paragraphs. You may also consider using various financial contracts and operational techniques.

Reference no: EM131102097

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