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Strategy for achieving international growth

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Reference no: EM132718892

Which international strategy has Grolsch followed until 2007?

It says Grolsch uses "adaptation around its core products as its key strategy for achieving international growth", what do you think? Please justify your answer. b) Which expansion mode has the company mainly followed to materialize such an international strategy? What are the pros and cons of this approach?

Reference no: EM132718892

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