Strategy example of horizontal communication

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Question

Thomas from marketing and James from accounting have been appointed to formulate the company's new PR strategy. They are both heads of a department, and the upper management wants them to cooperate in forming this new strategy. Why is their discussion of a new strategy an example of horizontal communication? Because it is focused on providing feedback and new ideas Because they are of the same rank in managerial hierarchy Because the emphasis is on cooperation Because it is focused on the development of a new strategy.

Reference no: EM133653061

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