Reference no: EM131864651
Individual Assignment: Strategy Implementation, and Strategy Evaluation and Control Paper
Company - Pepsico
Purpose of Assignment
A strategic management plan addresses the four primary components of the strategic management process:
a) environmental scanning,
b) strategy formulation,
c) strategy implementation, and
d) strategy evaluation and control.
The individual assignments in Weeks 3, 4 and 5 are integrated to generate a complete strategic management plan.
This individual assignment (part three of the strategic management plan) is designed to help students with the following:
1. Evaluate how the strategies formulated by the student for the company selected by the student will be converted into implementation activities.
2. Examine how the formulated strategies align with global considerations that affect the selected company.
3. Understand the effectiveness of using the 4 quadrant Balanced Scorecard approach to strategic measurement:
o Financial (e.g., market share, profitability, etc.)
o Customer (e.g., customer retention, customer satisfaction, etc.)
o Operation or Process (e.g., operational performance, process improvement, etc.)
o Learning and Growth (e.g., technological innovation, employee training, etc.)
4. Examine how implementation of the strategic plan proposed by the student for the selected company will be evaluated and controlled.
Recommended Resources
- Textbook Chapters 9, 10, 12, 13 and 14
- Week 3 Environmental Scanning paper (part one of your strategic management plan)
- Week 4 Strategy Formulation paper (part two of your strategic management plan)
- Week 5 Course Supplements: Balanced Scorecard Description, and Creating an Implementation Timeline and Balanced Scorecard
- Appropriate and relevant business and academic Websites
Assignment Requirements
Write a 550- to 700-word paper that includes the following:
1. Relevant overview of a company that you researched for this assignment (e.g., industry, age, size, scope, and market position) - note it should be the same company as in parts one and two of your strategic management plan, and the overview should be relevant to this part of the assignment, not merely a repeat of the overview from parts one or two.
2. Brief explanatory introduction and presentation of a 3-5 year implementation timeline that identifies at least 2 domestic and/or international milestones for each of the 3 or more strategies proposed for your selected company in part two of your strategic management plan (note the timeline should be presented within the paper as an APA-compliant table or figure; a table is highly recommended).
3. Examination of how each of your proposed strategies align with the global social, ethical, and legal considerations that may affect your selected company.
4. Brief explanatory introduction and presentation of an appropriate Balanced Scorecard, where each of your proposed strategies are measured by at least 2 viable metrics/targets, for a combined total of at least 6 metrics/targets; in addition, each of the Balanced Scorecard's 4 quadrants should contain at least 1 of the proposed metrics/targets (note the Balanced Scorecard should be presented within the paper as an APA-compliant table, separate from the implementation timeline specified above).
Format the paper according to 400-level APA standards. An abstract is not required, but the paper must include a Conclusion heading (other headings are recommended). The word count does not include the title and reference pages, nor the tables, or figure and table.