Reference no: EM132578467
Companies rarely use a 100% level or 100% chase strategy. Rather, think of level and chase strategies as a spectrum. Different businesses position themselves somewhere on that spectrum, usually towards either the level or chase end of the spectrum.
Let's explore why companies position themselves where they do.
Consider a clothing retail store (e.g. The Gap, Banana Republic, etc.)
-Do they position themselves closer towards the level or the chase end of the spectrum?
-Provide examples/explanation that supports your statement of which strategy they use.
-Why do they make that choice? Why is shifting towards the other strategy either undesirable or impossible? Now, consider the surgery ward of a hospital.
-Do they position themselves closer towards the level or the chase end of the spectrum?
-Provide examples/explanation that supports your statement of which strategy they use.
-Why do they make that choice? Why is shifting towards the other strategy either undesirable or impossible?