Reference no: EM132949866
Recycline Preserve: Strategy and the Partnership Advantage
Summary: Recycline began in 1996 when founder Eric Hudson designed an innovative toothbrush out of all-recycled material. Today, Recycline's eco-friendly product line, Preserve, includes a range of personal care items, tableware, and kitchen goods. In 2007, Whole Foods and Recycline launched a line of kitchenware products that included colanders, cutting boards, mixing bowls, and storage containers.
Through its various partnerships, Recycline was able to take an untested product and sell it at the nation's largest and most respected natural foods store. Whole Foods in turn used its experience and resources to ensure the product sold well.
1.What roles do attitudes, values, and emotions play at a firm like Recycline? What role do existing attitudes about recycling affect how one can perceive a company like Recycline?
2.How is Eric Hudson as a CEO? What is the basis of the said perception? What is the public's perception of green products according to marketing Director C.A. Webb? Why do some people have that perception, and what can Recycline do to change it?
3.Is it recommended or ideal to work for Recycline? Why or why not?
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Strategy and the partnership advantage
: Summary: Recycline began in 1996 when founder Eric Hudson designed an innovative toothbrush out of all-recycled material. Today, Recycline's eco-friendly produc
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