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Strategy and prioritization selection-growth strategy

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Reference no: EM132869387

Strategy and Prioritization Selection

Cost Leadership Strategy

• Amazon should continue selling its products at the lowest possible prices to maintain economies of scale.

• Amazon must resume its excellent return policies and free shipping offers to preserve its consumer base.

Growth Strategy

• Amazon can revamp its Kindle product line on a necessary periodic basis to gain a competitive edge in the tablet/e-reader industry.

• Amazon should consider the development of products like a laptop or a smart phone as they did for tablets

Technique Analysis

Cost Leadership and Differentiation Strategy for Amazon

• Premium products at non premium prices

o Free Shipping offers

o Amazon Prime program - free two day & discounted overnight shipping (Mirrow, 2005)

• Decrease the cost of Kindle and Amazon Web Services (AWS)

• Use Technology as an enabler in the form of AWS and Kindle

• Kindle Fire's pricing model a differentiator in the tablet market.

• Amazon provides on-demand resources and long term storage service as part of their cloud services.

Reference no: EM132869387

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